Short answer: Petdentist® products are non-medicinal oral-hygiene products and complementary feeds for healthy dogs and cats, grouped by the Petdentist Daily System. Clean with toothpaste, a soft toothbrush or textured wipes. Support with a dental powder served over food by body weight. Maintain with a tasteless water additive and safe, supervised toys. Monitor with a weekly lip-lift, and keep Professional care, a veterinary dental check at least once a year, at the centre. Starter kits bundle the hands-on steps in one box.
One routine, not a shelf of products
Most pet dental products are sold as if each one were the whole answer. None is. A dog's or cat's saliva is alkaline, at around pH 7.5 to 8.5, and soft plaque can begin to harden into tartar within about 48 to 72 hours. Nothing in a tube, tub or bowl stops that clock; regular, gentle removal of soft plaque works with it. So we organise the range by the job each product does, and we say plainly what each one cannot do.
Choosing for your pet
Three questions narrow the range quickly. Which species? Cats need cat-labelled products and no hard chews; a dog-only product never becomes a cat product. What life stage? Puppies and kittens start with toothpaste licks, finger brushes and wipes; seniors need the softest tools and a vet check before a new routine. What size? Brush heads, toys and powder servings all follow the size of your pet, so weigh them rather than guess.
Clean: toothpaste, toothbrushes and wipes
Cleaning is the heart of the routine: disturbing plaque along the gumline every day. Use a pet toothpaste that is safe to swallow, a soft toothbrush or finger brush, and textured dental wipes for pets not yet ready for bristles. We officially distribute Petsmile® Professional Pet Toothpaste, which is VOHC accepted for plaque in dogs, and our own bamboo toothbrushes have ultra-soft bristles.
Support: dental powders
Dental powders are complementary feeds served over food once a day, measured by body weight from the pack. They support normal oral hygiene between cleans. Our range includes a kelp-based powder and two probiotic powders.
Maintain: water additives, toys and chews
A tasteless, odourless water additive in fresh water each day helps freshen breath without changing how your pet drinks. Dental toys and chews add a little supervised chewing for dogs: nothing harder than your thumbnail can dent, and no hard chews for cats.
Starter kits
Starter kits and gift packs put the hands-on steps in one box. Choose one to suit your pet's species and life stage, and follow our simple plan for the first week. They are the easiest way to begin if you are starting from nothing.
Monitor and professional care
The last two steps are not things you buy. Once a week, lift your pet's lip and look at the gums, the gumline and the breath (signs to watch). And book a veterinary dental check at least once a year: Petdentist CLINICS helps you find veterinary dental care near you.
Before you buy anything
Whatever you buy, from us or anyone else, read the label first: the species, the serving by body weight, the full ingredient list and what the pack actually promises. Our twelve checks before you buy take about a minute and apply to every brand, including ours.
What our products are, and are not
They are hygiene products, accessories and complementary feeds for healthy pets. They are not medicines, they do not remove hardened tartar, and none of them reaches below the gumline, where only your vet can clean and assess. Cats need products labelled for cats: no essential oils, no phenols, no high-iodine kelp and no hard chews. Every Petdentist® product is xylitol-free.
When to see your vet
If you notice loose or wobbly teeth, swelling, discharge, bleeding that does not settle, reluctance to eat, dropping food, drooling, pawing at the mouth or any change in behaviour, please contact your veterinary surgeon promptly. Home care supports professional care — it never replaces it.