One platform · A healthier tomorrow

Nine divisions. One mission. Because every smile matters.

PetdentistCare™ is the roof over everything Petdentist® does. Every division carries the same dotted paw-molar mark, follows the same evidence and compliance standards, and exists to answer one question completely: "What does my pet's mouth need?"

The PetdentistCare platform board showing nine divisions under one master brand

The divisions

What each part of the platform does

Petdentist®

Shop · Products that make a difference

Petdentist® Shop

Premium daily oral-care products for dogs, cats and, soon, horses: toothpaste, brushes, powders, wipes, water additives, toys and kits, sold through our UK and UAE stores and trusted marketplaces.

Live now
Biodontic™

Science · The science of a healthier oral biome

Biodontic™

Our oral-microbiome science division: literature mapping, evidence grading, trial design, an independent scientific advisory board and research collaborations.

In development
Odovyx™

Ingredients · Nature meets advanced oral care

Odovyx™

Our ingredient technology platform: carefully chosen, safety-reviewed actives and format-specific formulations developed for the mouths of dogs, cats and horses.

In development
PetPulse Labs™

Technology · Smarter care for longer lives

PetPulse Labs™

Technology that helps you notice and record change: PetPulse Dental, a non-diagnostic routine and observation tracker with reports you can share with your vet.

Register interest
Petdentist CLINICS

Clinics · Expert care in every community

Petdentist CLINICS

The petdentalclinics.com directory: find veterinary practices offering dental care near you, in the UK, USA, Canada and UAE, with verified profiles and appointment requests.

Live now
PetdentistPro™

Professional · Education today for healthier tomorrows

PetdentistPro™

Professional accounts, clinical resources, samples, wholesale and the Petdentist Academy: education for veterinary teams, groomers, breeders and retailers.

Live now
Petdentist CLUB

Subscription · Care that never misses a day

Petdentist CLUB

Membership plans that deliver your pet's routine every month, with member education, reminders and rewards — pause or change any time.

Register interest
Petdentist EQUINE

Equine · Specialist care for horses and camels

Petdentist EQUINE

Education and daily oral-maintenance products for horses, ponies, donkeys and camels across the UK and the GCC — always alongside vets and qualified equine dental technicians.

In development
Petdentist INSURE

Protection · Protection for every smile

Petdentist INSURE

Plain-English education about what pet insurance does and does not cover for dental care, and a comparison service in partnership with Quotezone.

Live now

How it fits together

Every division serves the same five steps

The Petdentist Daily System — Clean, Support, Maintain, Monitor, Professional Care — is the spine of the platform. Shop, Odovyx™ and Club supply the first three steps; PetPulse Labs™ owns Monitor; Clinics and Pro serve Professional Care; Biodontic™ provides the evidence behind all of them; Equine extends the whole system to horses and camels; Insure helps pay for the professional care when it is needed.

See the Daily System

Clean

Shop · Odovyx™ · Club

Support

Shop · Odovyx™ · Club

Maintain

Shop · Club

Monitor

PetPulse Labs™

Professional care

Clinics · Pro · Insure

Standards that apply everywhere

Same mark, same rules

1
Compliance before persuasionEvery word is reviewed against UK VMD, UAE and other market rules before it is published.
2
Evidence graded A to EThe strength of any claim never exceeds the strength of the evidence behind it.
3
Always with the vetNo division diagnoses or treats. All of them refer promptly.
4
ISO-certified operationsISO 9001, 14001, 22000 and 45001 across our operations.

Questions people ask

Frequently asked questions

Why does Petdentist® have nine divisions?

Because a pet's oral health is not one product. It is daily care, the science behind it, the ingredients that make it work, a way to notice change, somewhere to turn for professional care, education for the people who deliver it, a routine that keeps going, care for animals beyond dogs and cats, and protection when the unexpected happens. Each division owns one of those jobs; PetdentistCare™ is the roof that keeps them together.

Are the divisions separate companies?

No. They are divisions and brands of one company, Pet Dentist L.L.C-FZ, operating under the same quality system, the same compliance review and the same values. Keeping one company keeps things simple, accountable and transparent.

Which divisions are live today?

Petdentist® Shop (UK and UAE stores and marketplaces), Petdentist CLINICS (the petdentalclinics.com directory), PetdentistPro™ (professional accounts and education) and Petdentist INSURE (comparison with Quotezone) are live. Petdentist CLUB, PetPulse Labs™, Odovyx™, Biodontic™ and Petdentist EQUINE are in development and open for registered interest.

Does any division provide veterinary treatment?

No. Petdentist® does not examine, diagnose or treat animals. Petdentist CLINICS helps you find veterinary practices that do. Everything else is education, non-medicinal products, technology that helps you observe, and services around them.