The global pet oral health platform
A healthier smile for a brighter tomorrow.
Everything about your pet's mouth, in one trusted place. Daily oral-care products, honest science, professional education, a clinic directory, smart monitoring and a membership that never misses a day. Founded by a dental surgeon. Built with vets. Made for pet parents.
Start here
Build a routine in thirty seconds
Tell us who you are caring for and how they feel about brushing. You will get a plain-English five-step routine you can start today — and the honest limits of what home care can do.
Educational guidance only. It does not diagnose or treat; your veterinary surgeon is the only person who can assess your pet's mouth.
Why the mouth matters
Your pet's mouth is keeping a secret. A good routine lets you in on it.
A dog has 42 teeth and a cat has 30, and both keep them behind closed lips where problems are easy to miss. Their saliva is more alkaline than ours, so soft plaque can begin to harden into tartar within about 48 to 72 hours. Once it has hardened, brushing alone will not shift it — which is why a little, done daily, beats a lot done occasionally.
of UK dogs, and 15.2% of UK cats, are diagnosed with periodontal disease in a single year, according to the Royal Veterinary College's VetCompass studies. Small breeds and older pets are most affected.
is roughly how long soft plaque takes to begin mineralising into tartar on a pet's teeth. Daily habits work with that clock; occasional efforts work against it.
make up the Petdentist Daily System: Clean, Support, Maintain, Monitor and Professional Care. Every product and page on this platform fits one of those steps.
Sources: RVC VetCompass canine (2021) and feline (2023) periodontal disease studies; American Veterinary Medical Association guidance on oral disease. Figures are population statistics for education — they are not a statement about your pet or about any product.
When to see your vet
If you notice loose or wobbly teeth, swelling, discharge, bleeding that does not settle, reluctance to eat, dropping food, drooling, pawing at the mouth or any change in behaviour, please contact your veterinary surgeon promptly. Home care supports professional care — it never replaces it.
The Petdentist Daily System
Five steps. One calm routine.
Not a shelf of unrelated products — a routine architecture. Pick one thing from each step and you have a complete plan.
Clean
Brushing with a pet toothpaste and a soft brush, or textured finger wipes for pets who will not tolerate a brush. Toothpaste · Brushes · Wipes
Support
A daily dental powder measured over food to help reduce plaque build-up between cleans. Powders
Maintain
A tasteless water additive to help freshen breath all day, plus safe dental toys. Water additives · Toys
Monitor
A weekly lip-lift and, soon, PetPulse Dental — a non-diagnostic tracker that helps you notice change over time. PetPulse Labs®
Professional care
A veterinary dental check at least once a year, and prompt attention to warning signs. Find veterinary dental care
Explore by need
Where would you like to start?
Dogs
From the first puppy tooth to the senior years: brushing, breath, plaque and the routine that actually sticks.
Dog oral healthCats
Cats hide discomfort brilliantly. Here is how to care for a cat's mouth without a battle — and what never to use on a cat.
Cat oral healthHorses and camels
Continuously erupting teeth, diastemas and the GCC's camel community: specialist care from Petdentist EQUINE.
Equine and camel careFresh breath
What breath can tell you, why a bowl of water can help, and the difference between a hygiene matter and a vet matter.
Fresh-breath routineDaily cleaning
Brush, wipe or lick-and-go? Choose the cleaning method your pet will accept and learn the technique that makes it easy.
The daily routineThe oral microbiome
Probiotics, prebiotics and postbiotics for the mouth — explained honestly, with the evidence graded and the gaps admitted.
Explore the scienceOne platform · A healthier tomorrow
Nine divisions. One mission. Because every smile matters.
PetdentistCare® is the roof over everything Petdentist® does — products, science, ingredients, technology, clinics, professional education, membership, equine care and protection. Every division links back to the same paw-molar mark, and the same promise.
Petdentist®ShopProducts that make a difference
Biodontic®ScienceThe science of a healthier oral biome
Odovyx®IngredientsNature meets advanced oral care
PetPulseLabs®TechnologySmarter care for longer lives
PetdentistClinicsClinicsExpert care in every community
PetdentistPro®ProfessionalEducation today for healthier tomorrows
PetdentistClubSubscriptionCare that never misses a day
PetdentistEquineEquineSpecialist care for horses and camels
PetdentistInsureProtectionProtection for every smile
Science led · Evidence graded
We would rather tell you what we don't know than sell you what we can't prove.
Pet oral-microbiome science is promising and moving fast — and much of it is still early, short-term and strain-specific. So every claim on this platform carries an evidence grade, every article names its author and reviewer, and no result from a human study, or a dog study, is ever borrowed for a cat.
Our Biodontic® science division, our Odovyx® ingredient technology and an independent scientific advisory board exist for one reason: to make Petdentist® the most trustworthy voice in pet oral health, not the loudest.
How we grade evidence
Every scientific statement on this site carries a grade: A product-specific controlled trial · B strain- or species-specific study in dogs or cats · C species mechanistic evidence · D laboratory (in-vitro) evidence · E theoretical rationale. The strength of a claim never exceeds the strength of its evidence. Read our evidence standards.
Our story
It started with a dog called Jippy.
In 1986, Dr Deepak Songra lost the family dog, Jippy, at twelve, to complications linked to chronic, untreated gum disease. He went on to spend more than three decades as a human dental surgeon, where one principle never changed: prevention is kinder, cheaper and better than treatment.
In 2015 he and his family founded Petdentist® to bring that principle to the pets we love — gently, daily, and always alongside the veterinary profession. Merlo, the family Cavapoo, has been the brand's Chief Smile Officer ever since.
A note from our founder
"I am a human dental surgeon, not a veterinary surgeon. My work transfers established human oral biology and preventative care to companion animals through gentle daily home care — alongside, never instead of, your vet." — Dr Deepak Songra BDS
For veterinary professionals, clinics, groomers and retailers
Home care that protects the work you do in the clinic.
More than eight in ten owners struggle to brush their pet's teeth with a rigid brush, so plaque returns long before the next check-up. PetdentistPro® gives your team stress-free home-care options for discharge, CPD-style education, samples and wholesale — and Petdentist CLINICS sends pet parents looking for dental care your way.
Professional portal
Clinical resources, owner handouts, samples and professional pricing.
For professionalsList your clinic
A free verified profile on petdentalclinics.com, with premium options for practices that want more.
Petdentist CLINICSWholesale and distribution
Retailers, groomers, distributors and marketplaces in the UK, UAE, GCC and beyond.
Partner with usShop in your country
Right store. Right currency. Right information.
Petdentist® products are sold through our official country stores and trusted marketplaces. Prices, delivery, availability and local product information differ by market, so choose yours.
Learn
Calm, clear guides — written by a dentist, reviewed for accuracy
Your pet's mouth is keeping a secret
The quiet signs pet parents miss, and what to do next.
ReadCats hide discomfort brilliantly
Their mouths leave clues. Here is how to read them.
ReadBrushing the unbrushable
A calm four-week plan for reluctant dogs.
ReadWhat's behind your dog's breath?
A calm, clear guide to breath, bowls and bacteria.
ReadPetdentist CLUB
Care that never misses a day.
A membership that delivers your pet's routine every month, with member education, reminders and rewards — and the flexibility to pause or change at any time.
Recognition
Award-winning, certified, and still learning
Stay in touch
One useful email a week. No nagging, ever.
Pet oral-care tips, new research explained in plain English, and product news. Unsubscribe with one click.
Questions people ask
Frequently asked questions
What is PetdentistCare®?
PetdentistCare® is the global platform of Petdentist®, the specialist pet oral health brand founded in 2015 by Dr Deepak Songra BDS. It brings together nine divisions — products, science, ingredients, technology, a clinic directory, professional education, a subscription club, equine care and insurance comparison — so that everything about a pet's mouth can be found in one trusted place.
Is Petdentist® a veterinary service?
No. Petdentist® makes non-medicinal oral-hygiene products and complementary feeds for healthy pets, and publishes evidence-graded education. Our founder is a human dental surgeon, not a veterinary surgeon. Only your vet can examine, diagnose or treat your pet. Our Petdentist CLINICS directory helps you find veterinary dental care near you.
Where can I buy Petdentist® products?
In the UK at petdentist.co.uk (and Amazon UK and eBay), and in the UAE at petdentist.ae, Amazon.ae and Noon. Use the country selector to go to the right store with the right currency, delivery and local information.
Do Petdentist® products treat gum disease or bad breath?
No product on this site diagnoses, treats, cures or prevents any disease. Our products are designed to support normal daily oral hygiene in healthy pets — helping to reduce plaque build-up, helping to keep tartar from building up, freshening breath and supporting healthy gums as part of a routine that always includes veterinary care.
How do I start a daily oral-care routine for my dog or cat?
Use the routine finder on this page. It turns your pet's species, life stage and how they feel about brushing into a simple five-step routine: Clean, Support, Maintain, Monitor and Professional Care. Most pet parents start with a gentle wipe or finger brush, a daily dental powder over food and a tasteless water additive, then build up to brushing.